Brand Aid Author Praises Johnson & Johnson for Uniting Branding and Technology
ConsultingMag.com just did an interview with Allen Adamson, managing director of Landor Associates and author of Brand Aid.
His main theme focuses around uniting brand experts and technology experts. I whole heartedly agree and I’m looking forward to reading the book.
In his interview with consultingmag.com, he praises Johnson & Johnson and their baby care division:
Most marketers are finally getting up to speed. I think Johnson & Johnson is doing some of it very well, particularly for their baby division. They have known for years that moms talking to each other are a key vehicle to getting their brand message into that marketplace. They have the [YouTube] baby channel, and they really created a whole platform for new moms to talk to each other.