Posted by Pinaki Kathiari on August 3, 2009

The Fortune 100 is Tweeting

Burson-Marsteller and Proof Digital Media just released some statistics on social media ventures for Fortune 100 companies.

During 2009, Twitter surpassed blogging as the social media platform of choice – at least among the Fortune 100

Fortune 100 companies reach out directly to stakeholders via social marketing:

• 54% were using Twitter
• 32% were using a blogs
• 29% were actively using a Facebook Fan Page
• 76% of Fortune 100 companies that were using just one social media channel were using Twitter over Facebook and Blogs

Read more or slide through the presentation below.

Topics: business, marketing, statistics