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User centered web design and a PacSun Case study
There are business goals for a website and there are audience goals. A truly successful website design considers both equally.
Kayla from Webitect.net posted a great article on the art of user-centered web design.
User-centric web design is a method of web design where the content, design, and usability factors are all placed in accordance to the target audience’s needs and goals — a design that is centered around the user. This article will cover the basics of what user-centric web design is, and how to achieve it.