We Build Websites… the Brand Builds Itself
You might have noticed that our website is a little different. Three-fifths of this company site is unedited, user(employee)-generated content.
Our homepage displays photos that we post. They range from beautiful, crisp artistic photography, to fun and fuzzy iPhone pics of our lives.
When you click on “Company,” we don’t have a boilerplate or description of Local Wisdom… you see our own idiosyncratic profiles, written in our own words. We are the company. Our skills, interests, knowledge, and many many quirks tied together by a passion for the Internet is the Company.
The blog is whatever we post. Individually, anyone can post anything, at anytime. Our lives, our thoughts, our photographs, all of this stuff makes up the Local Wisdom brand. I’m new to the company (I started about nine weeks ago) and this is my first post… no one has reviewed it.
“We’re so lucky we don’t have to create the brand out of thin air. We just tell the truth and the brand builds itself.”
That’s Johnnie Moore quoting Thomas Mahon while he argues that businesses should “get out of people’s way and they’ll organise themselves more intelligently than you can.”
We build websites… the brand builds itself.
