Working within groups for creative outcomes
Working with people is like a drop of milk in black coffee. There’s essentially no real telling where and how the milk will spread. This is chaos theory.
At the same time, our approach in the work we do is based on getting brilliant minds together to focus on an outcome and make it happen. Yes, we work in groups quite a bit. It can be difficult at times to keep things moving towards a creative end, but when done properly it saves a lot of time, money, and you get a great product that everyone loves.
The PsycBlog has a great post entitled How Groups Form, Conform, Then Warp Our Decision-Making, Productivity and Creativity and goes over some very good points on working in and facilitating groups over several subject areas:
- Formation, influence and leadership
- Productivity
- Decision-making
- Creativity
- The power of groups
Also, here is some supplemental reading: 10 Rules That Govern Groups