When I asked Joe Zeff design how they market themselves
Marketing your company is just as important as the quality of work you do. In fact, for companies like ours the quality of our work is a major component of marketing.
For a fast growing business where founders and owners are a part of the production process, it becomes difficult to continuously reach out to new potential customers.
I just asked Joe Zeff, owner of Joe Zeff Design, a 3D graphic design company located in new jersey, how he markets his company. He gave me 3 ideas:
1. Exposure through work – the magazine industry has really embraced 3D design as an alternative to photography and illustrated information design. Although there isn’t a big return from these projects, but they build credibility and relavence.
2. Email blast – Joe’s target customers are art directors, he has a list of thousands of them, each month he sends them a blast email showcasing his latest work.
3. Blogging/ social networking – this was surprising to Joe, but blogging has put him on the forefront of conversations and he’s able to contact many a bigwig through Twitter.
Thanks Joe!
:P