Print & Web: A Complementary Approach to Publicity
Challenge
Avis Yates Rivers, President and CEO of Technology Concepts Group International (TCGi), called us with a challenge. She and her company were being featured in Minority Business Entrepreneur magazine for being the only minority and woman-owned IT infrastructure company in the country that serves Fortune 500 businesses. To boost the impact of this new publicity, the company needed to redesign their website and present themselves as the leading-edge technology company that they are.
Design
From our design discovery process we drew a vision for a website that looked “uniquely familiar.” In other words, the website layout should be similar to the corporate websites of their clients, yet showcase the distinctive culture of Avis and her company. We started by creating a simple content flow that stemmed from their services, into their values, and ended on establishing contact. Our creative was rooted in the icon of the TCGi logo using it as ambiance throughout the website. The design ultimately focused on short, to-the-point copy that complemented the TCGi no-nonsense business approach.
Develop
The website was developed within a WordPress blog using Jquery and PHP. Due to the timeline to launch, copy was being written as the website was being developed. This helped copywriters see their copy directly on the website and make edits accordingly. Because of this, testing went much quicker making QA and launch a breeze.
How did it go?
Using WordPress for the website gave the TGCi public relations team easy-to-use content management capabilities, a means of posting a stream of technology and business related articles, and opportunity for content to be shared over a host of social networking sites.
We forged a true partnership with TCGi, and launched on time. Avis and her team love their new website because they can confidently send their URL to the CTOs of Fortune 500 companies and know that the site reflects the strength, quality, and savvy of TCGi.
LWers
RJay Haluko (design)
Melissa Penta (develop)
Tracy Severino (project management)
Derrick Larane (account management)