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Renowned pharmaceutical company, Purdue Pharma L.P., donned 2010 as the year they would launch their new, corporate website. Happy with Local Wisdom’s work on their sister site, PartnersAgainstPain.com, Purdue called upon Local Wisdom to tackle this redesign project.
In collaboration with New York-based agency, Rosetta, the Local Wisdom team brought Rosetta’s designs to life. Purdue requested the site be built in SharePoint as the platform continues to be the CMS of choice within Purdue. Knowing this would be both teams’ first external-facing SharePoint Internet site, Local Wisdom took this challenge head on.
The development of this site was approached in two stages: HTML then SharePoint. In accordance with FDA regulations, the site content had to go through an extensive legal review process before it could launch. Following approval, the SharePoint build commenced.
Our SharePoint developers got to work building master templates and migrating content. Once the site was ready for testing, we worked closely with Purdue IT to transition the site from Local Wisdom’s development server to Purdue’s server.
How did it go?
Knowledge sharing and customer service are two principles that embody the Local Wisdom philosophy. Knowing this was the first time both teams would launch an external SharePoint site, Local Wisdom was on-call 24/7 as the Purdue IT team transitioned the site to their production server. Unveiled to the entire company via a town hall meeting, the new PurduePharma.com received rave reviews.