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PRINCETON JUNCTION, N.J. — Princeton-based digital agency Local Wisdom appointed John Ridgeway to the position of Director New Business and Digital Strategy, starting February 7, 2012. In his new role, Ridgeway will be responsible for identifying, securing and managing new business relationships as well as developing compelling and results-driven digital strategies to existing customers and accounts.
Ridgeway brings with him over 20 years of digital marketing experience and services in a diverse group of industries. He joins Local Wisdom from John Ridgeway Design where he served as a Digital Strategist, Integrated Marketing and Social Media Consultant to Fortune 100 Companies and was responsible for the creative execution, development and implementation of direct-to-consumer sales and marketing online programs.
“We are thrilled to have John join the Local Wisdom family. It’s a testament to our growth as a company to attract talent of his caliber,” explains Chief Marketing Officer, Pinaki Kathiari. “John’s experience and people-centric approach in working with executive teams to conceptualize, build, and manage digital platforms fits perfectly with the philosophy and approach of Local Wisdom.”
Prior to having his own digital marketing consulting business, John served as a Director of Digital Marketing for Merrill Lynch & Co., Chase Online Banking, and Vonage where he was responsible for helping define new product strategy, new product offerings, and first-in-category online marketing techniques. Ridgeway holds a Bachelor’s Degree in Advertising and Graphic Design from School of Visual Arts and a Master’s of Science Degree in Integrated Marketing from New York University. “I am excited to begin my new role as the Director New Business and Digital Strategy,” says Ridgeway. “As a veteran in the online industry I believe Local Wisdom has a solid approach in building websites, mobile apps, intranets, and other digital platforms. Their passion for bringing a brand’s digital world to life is at the heart of what makes a digital agency truly successful.”
Founded in 1999, Local Wisdom is a digital agency headquarted in Princeton Junction, NJ specializing in architecture, design, development and curation of Internet and Intranet sites, web applications and mobile apps. Delivering custom, digital solutions that drive business growth, Local Wisdom’s roster of clients include Johnson & Johnson, ELS Educational Services, Purdue Pharma L.P., Ortho-McNeil-Janssen, and other Fortune companies. To learn more about Local Wisdom, visit www.localwisdom.com.