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Local Wisdom Sponsors B2B Social Media Symposium

By Pinaki Kathiari on April 3, 2012
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I am pleased to announce that Local Wisdom is a proud sponsor of the April 10 BMA-NJ (Business Marketing Association) event, B2B Social Media Symposium. With the rapid developments in the digital industry come the different ways in which businesses can market and reach out to current and prospective customers and audiences. Most of us have personal Facebook pages, LinkedIn pages, and Twitter handles, some have even ventured into the area of Google+, but how do we leverage these resources to aid our business objectives, especially when it comes to B2B marketing?

The BMA-NJ Social Media Symposium presents real-life case studies that highlight how companies have enhanced their marketing programs by successfully integrating a social media component. The event also provides top-notch information from representatives at Google, LinkedIn and Twitter that can help businesses get a leg up on their competition through the use of social media tools.

Here at Local Wisdom we understand the necessity of social media, especially with regard to B2B marketing. In fact, MarketingSherpa (2010) found that approximately 69% of B2B marketers are shifting their budgets to include social media in their marketing strategies. We also curate several internal and external social platforms for our clients: The JNJBTW Blog, the Kilmer House Blog, and the Johnson & Johnson YouTube Channel are a few. The BMA is always a good place to learn best practices and integrate our leanings into our clients’ objectives.  Staying valuable is how we sustain our long-term relationships and the BMA helps us to achieve that.

We are excited to be a part of this fantastic event and encourage others to join us and take away actionable ideas that will help to solve multiple marketing problems.

We look forward to seeing you there!