
The Challenge
The Global Marketing Group of Johnson & Johnson commemorates the best marketing campaigns from across the global organization in the James E. Burke Marketing Awards. Several disciplines are celebrated including PR campaigns, creative, TV/Film, shopping, and more. Each year, the call for submissions takes place on the pre-awards Intranet site. Once the winners are decided, the post-awards site is developed showcasing the entries, finalists, and winners. The Intranet site launches on the day of the live event and broadcasts the winners to the world. Since 2007, we’ve developed and curated the pre- and post- awards website while other design firms such as Mother and Smith + Manning worked on the creative. This year, we were asked to take on everything.

Design
Giving award recipients the prominence they deserve, our design showcases global winners directly on the homepage. Within one click, visitors can see key information for each winner, such as video, marketing collateral, and campaign summaries. The regional winners and semi-finalists are displayed in a “ribbon” theme allowing visitors to scroll through categories and finalists. To top it off, we added a ceremony highlights page, which allows visitors to experience the awards ceremony from around the globe by browsing photography and playing video.

Develop
Once again our developers drove the project home. Utilizing CSS3 and HTML5, they created a content heavy Intranet site, which was cross-tested throughout several browsers, including antiquated versions such as Internet Explorer 6 (yes, it still haunts us). Always keeping our customers and the Johnson & Johnson IT team in the loop, our QA team thoroughly tested functionality, video players, performance, and copy – down to the trademark (™) and registered symbols (®) synonymous with Johnson & Johnson brands. At the end of the day, the site launched right on schedule and received rave reviews.
How did it go
Needless to say, both the Global Marketing Group and IT were happy with the results. We enjoyed hearing quotes like: “You guys really knocked this out of the park!” ”It looks dynamic and sleek!” and (our favorite) “Love love love it!”. We are already in conversations about next year.
Expertise Used
Design & Development
LWers:
RJay (Design)
Melissa (Development)
David, Tracy, Eric (Testing)
Maria (Project Management)
Derrick (Account Management)
Graphic images: homepage, winner page, category page, and ceremony highlights page.