Bringing a brand’s
digital world to life
Our process of building websites, mobile apps, intranets, and other digital platforms starts at the heart of your brand’s needs.
Our process of building websites, mobile apps, intranets, and other digital platforms starts at the heart of your brand’s needs.
We want to interview platform stakeholders, intended audiences, business leaders, cross-functional peers, and more. Through these interviews, we derive insight that directly influences your platform’s architecture.
What does your business need in order to grow? We’ll take thorough steps to understand where you are currently and where you want to be. We’ll assess your competition and determine what you need to take your digital platforms to the next level.
Platform goals and key performance indicators, Audience mapping and personas, Competitive landscape and Current site inventory.
A sitemap is a visual system detailing a platform’s content hierarchy. Through a custom sitemap, you’ll understand how content is organized and more specifically, how users will browse through content within your platform.
A wireframe document is a visual guide that represents the framework of individual page layouts bringing together content and media, interactions and functionality, and navigation systems. The focus of wireframing is to identify functionality, behavior, and priority of content. Quite simply, wireframes focus on what each page does.
Content strategy, Content inventory, Sitemap, Wireframes and Clickable prototypes.
Our design discovery workshops are devoted to your vision. Through a series of questions, we document the design elements you seek for your digital platform including brand guidelines, color, photography, typography, look/feel, and more.
We believe that great design comes from iteration. To that end, your first review meeting will include varying designs, each composed from the discovery meeting. Through a series of follow-up sessions, we’ll work toward finalizing the design, ensuring the end result is aesthetically pleasing, brand compliant, and capable of achieving your business objectives.
Design Compositions, Style Guides, Interior Page Template, Icons Sets and Custom Graphics
Our development team is technology agnostic. We’d rather recommend the best technical solution to your situation at hand. Our tech discovery achieves just that, while incorporating the various IT teams from your company.
Using the final designs, our front-end developers create functional HTML and CSS breathing life into your platform. From e-commerce integration to custom content management systems, our back-end developers will code your platform ensuring it works as intentioned. We have experience integrating database systems such as Oracle as well as extensive background in integrating analytics platforms such as Google Analytics and WebTrends.
Working platform with a password protected staging environment, All code and database structures and Content integration.
Following the completion of front and back-end development, the platform is transferred to alpha testing. During this first phase of testing, the QA team will conduct a thorough test, addressing cross-browser/cross-device compatibility, link integrity, and functionality. If a manuscript of your site was provided or completed by Local Wisdom, we will cross reference the manuscript to ensure the copy is exactly precise.
Errors and bugs found during Alpha testing are corrected prior to beginning Beta testing. Beta testing is a final review of the platform, where the QA team reviews corrections made during Alpha testing and double checks the platform prior to client-side testing.
After Local Wisdom conducts internal testing, your business will have the opportunity to review your new digital solution. Should you find any problems, Local Wisdom will correct them before launch.
We have experience collaborating with IT departments to transfer your site to its live production environment. If you’re working with a third party hosting platform, we’ll transfer the site to its live state keeping you informed throughout the process.
Errors and bugs found during Alpha testing are corrected prior to beginning Beta testing. Beta testing is a final review of the platform, where the QA team reviews corrections made during Alpha testing and double checks the platform prior to client-side testing.
Curation is a subscription-based service designed to grow a web platform’s value and ensure its consistent upkeep and progression.
Local Wisdom instituted its Curation service after working closely with large pharmaceutical companies whose digital platforms required constant review by the Food & Drug Administration. Also called medical legal review, Local Wisdom worked with these companies to ensure all sites were reviewed, updated, and approved each year. Through this experience, it became clear there was a need for Curation in the marketplace. Since its inception, Local Wisdom has brought on a number of Fortune companies who use this service as a means to keep their digital platforms updated, compliant, and evolved.
A dedicated team is assigned to each Curation agreement we maintain. The team is comprised of a Digital Strategist, Client Partner, and Web Curator. Also available to Curation clients is the Local Wisdom shop, composed of highly passionate, creative, and talented architects, designers, and developers.
Each Curation is different. Our digital strategists will sit down with your team to understand your business objectives, your anticipated site maintenance measures, and any planned updates you hope to implement. We can help strategize platform enhancements and provide recommendations for Curation tasks as well. After these discussions, we’ll propose a set amount of hours each month we deem necessary for your Curation.
Curation begins with integration. Integration is simply Local Wisdom getting to know your business. We begin with a kick-off meeting where we get to know your team. From there, we’ll establish key contacts, workflows, and meeting schedules. We’ll also work with the IT group to ensure proper access to your hosted environments.
Website maintenance includes a host of upkeep measures designed to ensure compliance while maintaining an optimal user experience. Example maintenance measures include:
Evolution entails significant site updates, often necessitating architecture, design, and/or custom development. Examples include: