Our simple 7-step approach to successful projects is our established and proven methodology that brings success for our customers.

The process is cyclical and recursive in its approach. As a project cycle reaches its end, a new project cycle begins with learnings from the previous cycle.

Step 1: Learn
An unfortunately missed step in our profession is to learn about the situation. This is where our customers talk and we listen. At this initial step we lead the project with kickoffs, surveys, and interviews to attain an innate understanding of the situation through our customers eyes.

Key Deliverables:

• Project Brief-a document listing what we have heard and learned in this step sent to the customer for verification.

Step 2: Understand
After we have learned about the business goals and situation, we seek to understand the world around our customer’s business. We will identify and benchmark competition, industry, target audience, and technology in order to devise a series of initiatives around attaining project goals.

Key Deliverables:

• Scope of Work - a document listing our initial research findings, our recommendations to achieve goals, general timeline, resources and project cost.

Step 3: Design
In this very crucial step we look to work closely with our customers to design our recommended initiatives. Initiatives can be full-fledged web sites and redesigns, establishing or creating brand and identity solutions, producing motion design communications, or a combination of all three.

Key Deliverables:

• Information Architecture - a document that relates your target audience to your business objectives by virtue of content, flow, and layout.
• Web Site/ Interface Design - designs based on the information architecture is presented to stakeholders with primary emphasis on why the design will achieve business goals
• Branding brief - a document that relates your business and target audience to a brand and identity
• Graphic Design - brand and identity designs for logos, stationery, brochures, and other touchpoint designs is presented to stakeholders with primary emphasis on why the design will achieve business goals
• Storyboards - a document displaying a series illustrations for the purpose of visualizing a concept in motion design is presented to stakeholders with primary emphasis on why the design will achieve business goals
• Focus-Group Sessions - Where a report is developed from sessions of real time testing of the design and concepts on target audience

Step 4: Produce
At this step our designs have been approved and our experts will transform these designs into something tangible and concrete. The core product will be created.

Key Deliverables:

• Working model of initiative on staging environment

Step 5: Test
At this very crucial step we test the product internally within the project team and then externally with our customers and the target audience.

Key Deliverables:

• Focus-Group Sessions - Where a report is developed from sessions of real time testing of the product on target audience

Step 6: Launch
When we've made it this far, we are ready to bring the product to life. This is where the initiatives are executed into the world for consumption. We keep a close eye on the product at this point to track and monitor activity and possibly catch pitfalls early.

Step 7: Maintain
As the product is launched we set a maintenance standard by which we can make minor tweaks to the product and gain metrics analysis of our business objectives. This data becomes a useful tool to gain information on how well the product achieves business goals and serves a basis for future initiatives and planning.

Key Deliverables:

• Metrics analysis – We look at and analyze your website visits and devise solutions around getting better ROI

Our 7-steps to success model is flexible enough to oversee a project through any combination of our services and is unyielding for key steps that are required in order to foster and measure results.