Services

Search Engine Marketing

Search Engine Marketing (SEM) is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages (SERPs).

Local Wisdom offers custom search marketing services tailored to our clients needs. We provide our customers with solutions through our core services offered:

• Search Engine Optimization
• Link Building
• PPC Campaign Management

Search Engine Optimization

Search Engine Optimization can be defined as the process of improving the volume and quality of traffic to a website via "organic" or "natural" search results, based on the relevant keywords and metadata utlizied in an optimized website.

Search Engine Optimization (SEO) is a way of life. It should be synonymous with the web design and development process.

This process should be on-going and your starting point should always be re-evaluated. The “SEO cycle” evolves as your target audience evolves. Repeating the learning and understanding of the process allows you to continue to provide value to your end user.

Link Building

Link Building can be defined as a twofold process that incorporates valuable elements and components within a website, which in addition promotes natural growth and addition of inbound and external links.

The first and most important part is developing rich and valuable content catered to your audience. This value is achieved through integrating those elements and components that speak and connect to your audience. This will engage your audience and address their needs.

The second part of the link building process is the accretionary phase where viral awareness and public relations are used as techniques to attract and attain inbound and outbound links.

The viral awareness is accomplished when your audience recommends or shares your website with a web user who then becomes your end-user. Standard mechanisms for this can be in the form of "send to a friend" e-mail components or icons for social recommendation sites like Digg and Stumbleupon.

The public relations component is in the form of announcing the website and providing awareness of the valuable elements and components, and then requesting that they link to your site because of its value.

Pay Per Click (PPC) Campaign Management

Pay-per-click (PPC) advertising involves paying each time a user clicks on your link. This is different from normal search engine results in that your web site code does not have to be optimized, but you pay for each user clicking your link as opposed to each click being free as in normal search results.

PPC is often referred to as Cost Per Click (CPC), pay for placement, paid placement, search engine advertising and search engine marketing.

Local Wisdom provides a campaign management service that creates and manages your ads in the various ad networks.

Once established, PPC campaigns are very flexible and controllable. Typically, the following elements of a campaign that should be tracked, measured, analyzed, and improved upon include: visibility, response, online actions, investment and return on investment.