iOS AND ANDROID
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Choose a tagLocal Wisdom brought home two awards from this year’s annual competition held by The Art directors Club of NJ. This non-profit organization is comprised of professionals whose creative services bring excellence and knowledge to the design world. Since 1961, the goal of the ADCNJ has been to discover new ideas and techniques while providing an opportunity for local artists to showcase their work.
We are proud to say that this year Local Wisdom won honorable mentions within the categories of Self Promotion and User Interface Design for localwisdom.com. Internal projects work a bit differently, we are able to communicate openly and often to adjust architecture, design, and copywriting based on progress. This is how the concept of the “slices” of content came to be.
This is the second year in a row that Local Wisdom has been awarded distinction in the ADCNJ competition, last year for our mobile app Weatherwise, and we will continue to submit new projects in the future. Entering these competitions is important because it gives us the chance to show off our talents while being vetted against industry experts. We feel that winning these awards helps our company grow with confidence and notoriety.
We have great respect for what the Art Directors Club does for the design industry in New Jersey as well as what they do for the next generation of talent in educational institutions. To find out more information about the ADCNJ visit http://www.adcnj.org/.
To read about the awards Local Wisdom took home from last year’s competition visit Two Gold, Two Silver, One Bronze…Five Awards Line the Shelves at Local Wisdom!
We would like to thank Pinaki Kathiari (Architecture), RJay Haluko (designer), Tracy Severino (copyrighter) and Melissa Penta (developer) for their creative genius and hard work to make localwisdom.com a success.

Shoutout to Tim Jaeger for sending this out today. If you’re looking for the FB styling to use in IFramed apps within Facebook, you can use Fbootstrapp to get the look and feel with very little effort on your part. Check it out, great resource: http://ckrack.github.com/fbootstrapp/
Bootstrap itself was created by folks at Twitter, so you can check out the original project here: http://twitter.github.com/bootstrap/
The day was coming for a while now, and it’s finally here, Steve Jobs is stepping down as CEO and Tim Cook the COO will take over. Looks like stocks took a bit of a hit as the news came out. Hopefully Apple won’t go the path of Microsoft after Bill Gates stepped away, but we really won’t know until he’s completely done with Apple. Steve will still be there as the Chairman of the Board so I’m sure his very necessary input will be taken :)
Here’s the link to the text from his resignation letter:
http://news.yahoo.com/text-letter-steve-jobs-resigning-apple-ceo-225627625.html
Researchers from from the Grenoble Informatics Lab in France are using the camera to track your eye gaze and change the image displayed on the tablet based on your perspective.

Ran into this site today when I was looking for a flash player that could switch and play the video in HTML5 if the browser didn’t handle flash. While on the site, they have a bunch of JQuery tools that you can download for free with plenty of demos and full code explanations. Amazing resource which will be part of the LW toolbox :)
“Understanding jQuery Tools
jQuery Tools is a collection of the most important user interface components for the web. These are tabs, accordions, tooltips, overlays, exposing effects and scrollables. They can dramatically improve the usability and responsiveness of your site. They mainly focus on presenting information and visual appeal. After all, this is exactly what most websites desperately want: to present their content to the reader in an easy and visually pleasing manner.
Other JavaScript UI libraries focus on desktop-like features such as drag-and-drop, ranges, sortable tables or draggable windows. They are meant to build “rich internet applications” (RIAs) such as email clients, task managers, CRM software, image organizers or feed viewers. These kinds of applications are very useful within a small group or when used in intranets; however, normal websites are very different in nature. Their purpose is to look good and present information. jQuery Tools are built exactly for that purpose.”
http://flowplayer.org/tools/index.html
Gilang Chandrasa posted an article on komunitasweb.com housing a collection of 9 very nice presentations on User Experience. Very good read for beginners to get a foothold or experts to take a step back.
The Challenge
Family owned and operated, West Coast Subs brings the fresh, surf style of California to Toms River, NJ. Residing next to the family’s fashion boutique, The Cali Way (http://thecaliway.com), the owners of West Coast Subs needed to focus their efforts on quickly opening two storefronts. They contacted Local Wisdom to design and develop a site boasting West Coast Subs’ fresh and healthy ingredients along with its Cali flair. Before beginning we sampled the food, and they are accurate; the food is great.
Design
Renowned for its surfing aficionados and health conscious residents, California is the true inspiration behind West Coast Subs. Our design experts were able to create a surf-style aesthetic that complements the shop’s healthy and fresh menu, while highlighting the owner’s passion for the ocean and all things surfing. We built the site using Jquery to provide users with a fun and compelling interface.
Development
Without sacrificing design quality, we were able to develop a site for West Coast Subs, which would deploy in two stages. We shared in the company’s urgency to have a web presence, deploying the first stage of the site to showcase their menu. This put West Coast Subs on the map allowing the site to begin impacting search results, maximizing its customer potential. Next, we tackled the full spectrum, rounding out the full content migration along with design nuances which speak to the shop’s surf-style atmosphere.
How did it go
Being nimble for a customer is core to our philosophy. We were able to share in the client’s urgency and launch the menu stage of WestCoastSubs.com within two weeks then complete the development of the larger site. The rapid deployment, professional design, and local buzz exceeded the client’s expectations.
LWers:
RJay (Design)
Melissa (Develop)
Derrick (Account & Project Management)
Plethora is a great source of personally curated design and art work spanning a series of disciplines. Although the best inspiration comes from the real world, this iPhone app is a great free place to see aggregated work for: web & interactive, graphic design, branding, art, illustration, photography, product and industrial design, interior design, and architecture.
Learn more from the Plethora website or download from itunes.
James Chudley of Smashing Magazine posted a great article on How to Use Photos to Sell More Online. Its a lengthy article with great photo examples. The article was written for products, but I believe these can be put to use no matter what you are doing online. Most importantly, we don’t want to put up a photo just to put up a photo… make it do something for you like:
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We curate quite a few websites where we manage the use of photography. We work hard not to “slap on a photo”, but make it have some meaning and usefulness in the grand scheme of the website. Read the full article.
Here is some video of Adobe’s Android prototype.
You can see it browsing to YouTube and playing a movie using Flash (this much iPad can do), you can see the keyboard (the “keys” look a bit smaller than the iPad), other than that, I couldn’t tell what some of the other UI’s were about. Keep in mind, this is still a prototype.