ELS contacted us early on to conceptualize, design, and develop this robust site. Due to the varying motivations of both audience groups, the design needed to be intuitive with a focus on providing information quickly and easily to both agents and students. We dove headfirst into the audience research and content inventory processes to gain perspective on the stakeholders needs. The end result became a site which boasts a sophisticated interface, a wealth of information, and a true online community.

The development of this site was approached from several perspectives. Anticipating the fact that end users would use different avenues to navigate the site, our team took great measures to ensure information was presented in various areas through a clean and intuitive approach. We built an intricate taxonomy to satisfy the needs of students searching ELS locations while ensuring agents could be found within a matter of seconds. Likewise, agents from around the world can locate prospective students in their region through a simple and intuitive process.

We are evolving the site on a weekly basis, as we continue to work with ELS to keep the site fresh and optimize the user-experience.

The concentrated efforts we paid toward understanding the students' and agents' needs allowed for us to develop a site that fosters collaboration, understanding, and ultimately dream fulfillment. Students are able to grasp the information they need, most notably a comprehensive multi-faceted university search and agent locator along with an in-depth understanding of what to expect along the way. Equally, the data capture process we put in place allows students to locate agents in their country quickly and readily. The site has been a resounding success, introducing ELS to new markets. The new website was also featured on a news station in Turkey.

We began by creating a content inventory, and carefully architecting the site to inform the user as simply as possible. We spent time talking to the JJPAF team, interviewed key stakeholders, and reviewed the application process. Most importantly, we stepped into the shoes of an enrollee, and looked at the experience from his or her point of view to make sure applying for the program, and getting prescriptions from JJPAF is straightforward. Once we completed the architecture, we turned the wireframes over to the internal design team at Johnson & Johnson to create the look and feel of the website. We supported the design team to provide technical insight throughout the design process.

We constructed the website using HTML and Jquery. Then we migrated all of the content, tested, and launched the site. It was a quick and painless process.

We continue to maintain and update www.JJPAF.org. We monitor and analyze site metrics, and use this information to guide improvements and enhancements to the site. Our next step is to the help the JJPAF team in increasing awareness of their services, thus helping more people get the prescriptions they need.

JJPAF asked that we continue curating the website after launch. They are looking forward to working with us to help get the word out about its program, as well as make improvements to their website.

Our design team met with key stakeholders and upper management within Corporate Communications to get a thorough understanding of the Johnson & Johnson brand; the voice of the blog; and their vision for the website. From that point, we began our iterative design approach with three different concepts. Of the three, the "Welcome to our home" concept was chosen. With stakeholder input, we revised the concept to earn their approval, as well as the signoff of upper management.

With design in hand, our developers created a custom JNJBTW WordPress template that showcased the blog on both computer screens and mobile devices. We transitioned the database, and tested the blog on in own staging environment before launching the new blog to the world.

After the launch, our curators began the maintenance, and evolution process. Periodically the curators will: ensure proper formatting for all posts; scrub tags and categories to keep the tag cloud usable; update the cabinet with Johnson & Johnson products; produce a monthly metrics report for stakeholders; and make evolutionary enhancements. With curators in place, the bloggers can focus on producing great content.

Giving award recipients the prominence they deserve, our design showcases global winners directly on the homepage. Within one click, visitors can see key information for each winner, such as video, marketing collateral, and campaign summaries. The regional winners and semi-finalists are displayed in a "ribbon" theme allowing visitors to scroll through categories and finalists. To top it off, we added a ceremony highlights page, which allows visitors to experience the awards ceremony from around the globe by browsing photography and playing video.

Once again our developers drove the project home. Utilizing CSS3 and HTML5, they created a content heavy Intranet site, which was cross-tested throughout several browsers, including antiquated versions such as Internet Explorer 6 (yes, it still haunts us). Always keeping our customers and the Johnson & Johnson IT team in the loop, our QA team thoroughly tested functionality, video players, performance, and copy – down to the trademark (™) and registered symbols (®) synonymous with Johnson & Johnson brands. At the end of the day, the site launched right on schedule and received rave reviews.

Needless to say, both the Global Marketing Group and IT were happy with the results. We enjoyed hearing quotes like: "You guys really knocked this out of the park!" "It looks dynamic and sleek!" and (our favorite) "Love love love it!". We are already in conversations about next year.

Once we determined the business objectives, we began researching the target audience by interviewing key stakeholders. The audience consisted of privacy professionals located throughout the world, and spanned multiple career levels. This very busy group needed to pinpoint specific policies among a vast collection of content. When we performed our content inventory we found our main challenge in organizing a library of over 1,000 policies, documents, templates, and resource links that privacy officers need to perform their job.

Our information architects worked closely with the privacy team to determine the best way to break down, and organize the content in ways that would serve their audience. We developed an architecture that resembled a funnel. As the user navigated the website, it narrowed content based on document type, topic, and location. With this theoretical content model reviewed and approved, we began prototyping the site with real content by documenting a site map and wireframes.

Upon finalizing the architecture, our senior designer held a workshop with the privacy team to get a feel for their identity, personality, and aesthetic preferences. We presented three different design compositions, and the key stakeholders selected their favorite. With their guidance, we made two rounds of revisions culminating in the approval of an elegant, and usable design.

After the internal Johnson & Johnson development team completed their work, our curation team stepped in to handle the user acceptance testing (UAT) and the migration of thousands of pages, documents, and links into the new Intranet site.

Several cross-functional partners would be involved with this site, including marketing, legal, and administrative employees. We took into account the perspective of each of these audience groups during our design discovery. Ultimately we developed a flow system, which allows for a quick, easy, and virtually error-free domain submission and review process.

Domain Central was designed and developed by Local Wisdom after we analyzed, and mapped the entire submission process. Due to the complex network of Johnson & Johnson operating companies that would be using the site, we made efforts to ensure all stakeholders would have a user-friendly experience. The site boasts an easy and efficient submission form, intuitive search functionality, and a streamlined approach toward communicating results.

We continue to maintain the Domain Central system's growing library of 35,000 established domain names.

Our customization has increased the productivity level of all parties involved in the domain purchasing process around the globe.

Renowned for its surfing aficionados and health conscious residents, California is the true inspiration behind West Coast Subs. Our design experts were able to create a surf-style aesthetic that complements the shop’s healthy and fresh menu, while highlighting the owner’s passion for the ocean and all things surfing. We built the site using Jquery to provide users with a fun and compelling interface.

Without sacrificing design quality, we were able to develop a site for West Coast Subs, which would deploy in two stages. We shared in the company’s urgency to have a web presence, deploying the first stage of the site to showcase their menu. This put West Coast Subs on the map allowing the site to begin impacting search results, maximizing its customer potential. Next, we tackled the full spectrum, rounding out the full content migration along with design nuances which speak to the shop’s surf-style atmosphere.

Being nimble for a customer is core to our philosophy. We were able to share in the client’s urgency and launch the menu stage of WestCoastSubs.com within two weeks then complete the development of the larger site. The rapid deployment, professional design, and local buzz exceeded the client’s expectations.

We worked with several target audience groups including marketing employees, human resource personnel, and upper management to understand how each group would best use the site. We then traversed through their literature to gain firsthand insight into the process an employee would take to advance his/her career. We brought to the table an architecture that enables marketers to attain custom career advancement content based on information they provide throughout the experience. This sophisticated architecture allows employees to develop individual profiles based on their career level. The creative design of the site was developed through a partnership with the corporate design team of Johnson & Johnson.

Designed to deploy in several stages that match a yearly performance evaluation process, we launched the first phase against an aggressive timeline, and continued to enhance the site post-launch. The marketing community is engaged and awaiting the next release.

Our role as developers allowed us to work very closely with Thomas Kluepfel of Doyle Partners, the creative agency that designed the printed Johnson & Johnson Annual Report. Our developers were brought into the conversation early allowing us to provide insight and technical feasibility within the design concept phase. As the book was being written, we were developing the page templates, files structures, and content management systems. Once the copy was approved, we were ready and were able to integrate content, test the website, and launch without any hiccups.

The project went so smoothly that Corporate Communications had us develop two more publication sites: the Contributions Annual Report, and the Sustainability Annual Report.

With little direction, limited content, and a print campaign that hadn't gone to the printers, we began designing. We were proud to earn approval on our first design concept.

With the speed and precision we programmed, tested, and launched the site in four days; completing the entire web project complete in two weeks. We fitted the website with the free content management system, CushyCMS, so the organization could make content and graphical updates without any HTML knowledge.

With little direction, and an incredibly short deadline, we exceeded expectations by launching a website that the Chain of Hope organization and constituents loved. The site has encouraged sponsors, donations, and publicity in ways that the organization had never expected.