In anticipation of the company’s 125th Anniversary, Johnson & Johnson looked to revamp their Kilmer House blog, a website devoted to the history of a company deeply rooted in tradition and family. The team wanted a design that reflects the company’s rich culture, showcasing its original founders and breadth of iconic brands.
We designed the site using a rustic red color, giving the blog a historic look and feel while also showcasing the red synonymous with the Johnson & Johnson brand. The LW creative team produced hand-drawn illustrations of Johnson & Johnson’s legacy products, peppered throughout the blog. Black and white images representing the people and buildings that have helped shape the company’s history are artfully blended onto the site’s header.
The typography on the Kilmer House blog is a further complement to the site’s historic feel. Resembling letterpress printing, the font used throughout the site is a testament to the company’s 125-year anniversary and the printing used during that era. As blog contributors post new submissions, the site maintains the same typography and iconography for the writer’s by-line, the chapter of the post, and the date and time of submission. Recent comments are also stylized with graphics and color treatments aligned with the site’s design aesthetic.
A unique feature of the Kilmer House blog is the use of chapters. Local Wisdom crafted the idea of using chapter numbers for each new blog post in an effort to lend a narrative feel to the site. As many refer to their own lives as “chapters,” Johnson & Johnson’s rich history certainly affords a breadth of chapters, which are beautifully shared by Kilmer House contributors.
We developed the blog on WordPress, giving site contributors the ability to continue posting submissions without assistance from Local Wisdom or the IT team.