Case Study

Neutrogena Your Beauty Benefits

Our role: Design / Develop

As a special offer to Johnson & Johnson employees, the PR team at Neutrogena gave away free gift bags complete with Neutrogena cosmetics. Employees hosting upcoming birthday parties, showers, or any type of event were encouraged to sign-up to receive the free gift bags to give to their guests. With experience designing and developing Johnson & Johnson email campaigns, Neutrogena hired Local Wisdom to design, develop, and deliver the Your Beauty Benefits email to over 70,000 employees.

Clean and Fresh

In keeping with the brand’s logo guidelines, we maintained the white design aesthetic throughout the email, complemented by product photos and consumer testimonies. The color palette stayed true to the Neutrogena brand with soft colors and a clean look.

Mobile Optimized

Most employees at Johnson & Johnson utilize Blackberrys to monitor their email. Knowing most Blackberry users cannot receive HTML emails, we accommodated mobile users by developing a text-based version of the email and attached a PDF replica of the email.