Case Study

PurduePharma.com

Our role: Develop / Curate
View site: purduepharma.com

Purdue Pharmaceuticals redesigned their corporate website in 2010 using NY-based agency Rosetta to complete the information architecture and design. In an effort to launch the site under a compressed timeline, Local Wisdom was on-boarded to develop the platform utilizing SharePoint 2010 as the content management system. We completed the site and launched the platform shortly before the new year arrived.

Medical Regulatory & Law (MRL)

With years of experience working in the pharmaceutical space, we were equipped to submit the website to MRL before pushing it live. After developing a PDF of the entire website, we visited the Purdue office in Stamford, CT for the review meeting hosted by the MRL team. Knowing the important of launching the website in an expedited fashion, our developers were on-hand during the review meeting to make the changes to the staging site as they were discussed. The review team was able to see the changes, allowing the website to launch within the timeframe Purdue was looking to achieve.

Curation

Since December 2010, Local Wisdom has been Curating PurduePharma.com, making content updates and adding new features to the website to ensure it’s consistently updated.