Building one of the top TEDx communities in the Fortune 500
Strategy • Concepting • User experience (UX) • Design
When 130 year-old healthcare giant Johnson & Johnson (J&J) licensed the TEDx brand, their goal was to reinvigorate the company’s internal culture by sparking innovative thinking within. TEDxJNJ began with 4 people at a bar and grew rapidly from there. J&J realized the TEDx community needed its own intranet if it had any chance of resonating globally and inspiring more employees to congregate with like-minded people, think creatively, and provoke change.
Community growth per year
The TEDxJNJ intranet began with a concept and strategy phase in close collaboration with key stakeholders at Johnson & Johnson. Several user flow and design iterations later, our team landed on a dynamic intranet with video galleries, registration systems, and global ideation systems. The intranet connected the greater TEDxJNJ community and fostered innovation on a global scale. What began as 4 people sharing beers at a local bar grew to more than 10,000 employees sharing their ideas at TEDx events spanning from Princeton, NJ to Shanghai, China.