Elevating an already upscale retail experience
User Experience (UX) • Design • Development
South Coast Plaza in Costa Mesa, CA is a global shopping destination with more than 250 extraordinary boutiques, critically acclaimed restaurants, and the celebrated Segerstrom Center for the Arts. To celebrate its 50th anniversary, South Coast Plaza turned to fashion marketers Brogan Tennyson Group (BTG) and digital agency Local Wisdom to design a website deserving of such a landmark occasion. It was a partnership made in retail heaven.
From the moment we opened our doors to BTG—literally, as their designers shared desks with ours at our Lambertville, NJ office—there was an unmistakable magic in the air. BTG provided us with deep insights into retail marketing and the nuances of the South Coast Plaza brand. In collaboration with our own expertise in UX and information architecture, together we designed a luxurious yet intuitive browsing experience. Expanded functionality for the 50th anniversary website includes an interactive directory map, searchable events page, and blog, as well as key optimizations for mobile responsiveness.